Web Survey Bibliography
Research in the field of mobile surveys is still in an early stage. While Web-Surveys amount to about 21% of all surveys in Germany, mobile surveys are not listed separately in the statistics yet. By contrast about 73% of the general population use mobile phones and only about 60% have internet access. Therefore the potential of mobile interviews is very high, as soon as this survey technique is applicable for the general population.
Similar to Web-Survey Research a few years ago, there is no standard for mobile research to date. Until today mobile phones served to send pre-notices for web-surveys (Bosnjak, et al.; in press), but were also used for online questionnaires directly via mobile internet. Displaying questionnaires within a Java application run offline on mobile phones, or conducting entire surveys by sending many SMS-messages to and fro are current applications of mobile research, too. As in stationary online research, it is expected that some survey methods will prevail while other methods vanish, just like sending word questionnaires by e-mail has become very uncommon.
This paper presents results of a qualitative comparative study processed with about 40 experts of the mobile telecommunication market. Including a preceding test of both methods, the study compares the mobile survey variants online and offline. This leads to findings on the following topics: Usability, estimation of public acceptance, useful applications for both methods as well as future expectations. The study is endorsed by data from an online case study. The findings of the presented paper will soon acquire very high relevance for both commercial and academic research.
Die Forschung zu mobilen Online-Befragungen befindet sich derzeit noch in einem frühen Stadium. Im Vergleich zu Web-Befragungen, die aktuell ca. 21% der Befragungen ausmachen, werden Mobile-Studien aktuell noch nicht separat in der Statistik aufgeführt. Die Verbreitung von Mobiltelefonen übertrifft jedoch mit einer Abdeckungsrate von ca. 73% deutlich die der Online-Zugänge (ca. 60%). Folglich liegt das Potential für mobile Online-Befragungen sehr hoch, wird diese Befragungstechnik für die Allgemeinbevölkerung einsetzbar.
Ähnlich wie noch vor einigen Jahren in der Online-Forschung, bestehen derzeit keine Standards für mobile Befragungen. Mobile Endgeräte wurden im Bereich der Umfrageforschung bisher dazu verwendet, SMS Vorankündigungen für Online-Befragungen zu versenden (Bosnjak, et al.; in Druck), direkt online im mobilen Internet zu befragen, Fragebögen offline zur Beantwortung anzuzeigen (Anwendung in Java) und komplette Befragungen über den Versand vieler einzelner SMS durchzuführen. Es ist zu erwarten, dass sich einige Befragungsmethoden durchsetzen, während andere wieder verschwinden, wie dies z.B. für E-Mail-Befragungen im stationären Online-Bereich der Fall war.
Der hier vorgestellte Beitrag präsentiert die Ergebnisse einer qualitativen Vergleichsstudie, die mit ca. 40 Experten des Mobilkommunikationsmarktes durchgeführt wurde. Die Studie kontrastiert die beiden Mobil-Erhebungsvarianten online und offline gegeneinander, nachdem die Befragten jeweils einen Nutzungstest abgeschlossen haben. Daraus ergeben sich Erkenntnisse zu den folgenden Themenbereichen: Usability, Akzeptanzeinschätzung, sinnvolle Anwendungsszenarien für beide Ansätze sowie zu Zukunftserwartungen. Die Ergebnisse dieser Studie werden durch Kennzahlen aus einer online durchgeführten Fallstudie ergänzt. Die Erkenntnisse der vorgestellten Studien sind sowohl für die kommerzielle, als auch für die akademische Forschung in naher Zukunft von großer Relevanz.
General online research (GOR) 2008 (abstract)
Web survey bibliography (361)
- Interviewer effects on onliner and offliner participation in the German Internet Panel; 2017; Herzing, J. M. E.; Blom, A. G.; Meuleman, B.
- Comparing the same Questionnaire between five Online Panels: A Study of the Effect of Recruitment Strategy...; 2017; Schnell, R.; Panreck, L.
- Push2web or less is more? Experimental evidence from a mixed-mode population survey at the community...; 2017; Neumann, R.; Haeder, M.; Brust, O.; Dittrich, E.; von Hermanni, H.
- Social Desirability and Undesirability Effects on Survey Response latencies; 2017; Andersen, H.; Mayerl, J.
- Comparison of response patterns in different survey designs: a longitudinal panel with mixed-mode and...; 2017; Ruebsamen, N.; Akmatov, M. K.; Castell, S.; Karch, A.; Mikolajczyk, R. T.
- Mobile Research im Kontext der digitalen Transformation; 2017; Friedrich-Freksa, M.
- Kognitives Pretesting; 2017; Neuert, C.
- Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung; 2017; Schweizer, A.
- Article Establishing an Open Probability-Based Mixed-Mode Panel of the General Population in Germany...; 2017; Bosnjak, M.; Dannwolf, T.; Enderle, T.; Schaurer, I.; Struminskaya, B.; Tanner, A.; Weyandt, K.
- Socially Desirable Responding in Web-Based Questionnaires: A Meta-Analytic Review of the Candor Hypothesis...; 2016; Gnambs, T.; Kaspar, K.
- Methodological Aspects of Central Left-Right Scale Placement in a Cross-national Perspective; 2016; Scholz, E.; Zuell, C.
- Predicting and Preventing Break-Offs in Web Surveys; 2016; Mittereder, F.
- Incorporating eye tracking into cognitive interviewing to pretest survey questions; 2016; Neuert, C.; Lenzner, T.
- Geht’s auch mit der Maus? – Eine Methodenstudie zu Online-Befragungen in der Jugendforschung...; 2016; Heim, R.; Konowalczyk, S.; Grgic, M.; Seyda, M.; Burrmann, U.; Rauschenbach, T.
- Comparing Cognitive Interviewing and Online Probing: Do They Find Similar Results?; 2016; Meitinger, K., Behr, D.
- Device Effects - How different screen sizes affect answers in online surveys; 2016; Fisher, B.; Bernet, F.
- Effects of motivating question types with graphical support in multi channel design studies; 2016; Luetters, H.; Friedrich-Freksa, M.; Vitt, SGoldstein, D. G.
- Analyzing Cognitive Burden of Survey Questions with Paradata: A Web Survey Experiment; 2016; Hoehne, J. K.; Schlosser, S.; Krebs, D.
- Secondary Respondent Consent in the German Family Panel; 2016; Schmiedeberg, C.; Castiglioni, L.; Schroeder, J.
- Does Changing Monetary Incentive Schemes in Panel Studies Affect Cooperation? A Quasi-experiment on...; 2016; Schaurer, I.; Bosnjak, M.
- Using Cash Incentives to Help Recruitment in a Probability Based Web Panel: The Effects on Sign Up Rates...; 2016; Krieger, U.
- The Mobile Web Only Population: Socio-demographic Characteristics and Potential Bias ; 2016; Fuchs, M.; Metzler, A.
- The Impact of Scale Direction, Alignment and Length on Responses to Rating Scale Questions in a Web...; 2016; Keusch, F.; Liu, M.; Yan, T.
- Web Surveys Versus Other Survey Modes: An Updated Meta-analysis Comparing Response Rates ; 2016; Wengrzik, J.; Bosnjak, M.; Lozar Manfreda, K.
- Retrospective Measurement of Students’ Extracurricular Activities with a Self-administered Calendar...; 2016; Furthmueller, P.
- Privacy Concerns in Responses to Sensitive Questions. A Survey Experiment on the Influence of Numeric...; 2016; Bader, F., Bauer, J., Kroher, M., Riordan, P.
- Ballpoint Pens as Incentives with Mail Questionnaires – Results of a Survey Experiment; 2016; Heise, M.
- Does survey mode matter for studying electoral behaviour? Evidence from the 2009 German Longitudinal...; 2016; Bytzek, E.; Bieber, I. E.
- Forecasting proportional representation elections from non-representative expectation surveys; 2016; Graefe, A.
- Setting Up an Online Panel Representative of the General Population The German Internet Panel; 2016; Blom, A. G.; Gathmann, C.; Krieger, U.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Stable Relationships, Stable Participation? The Effects of Partnership Dissolution and Changes in Relationship...; 2016; Mueller, B.; Castiglioni, L.
- Will They Stay or Will They Go? Personality Predictors of Dropout in Online Study; 2016; Nestler, S.; Thielsch, M.; Vasilev, E.; Back, M.
- Respondent Conditioning in Online Panel Surveys: Results of Two Field Experiments; 2016; Struminskaya, B.
- A Privacy-Friendly Method to Reward Participants of Online-Surveys; 2015; Herfert, M.; Lange, B.; Selzer, A.; Waldmann, U.
- The impact of frequency rating scale formats on the measurement of latent variables in web surveys -...; 2015; Menold, N.; Kemper, C. J.
- Investigating response order effects in web surveys using eye tracking; 2015; Karem Hoehne, J.; Lenzner, T.
- Implementation of the forced answering option within online surveys: Do higher item response rates come...; 2015; Decieux, J. P.; Mergener, A.; Neufang, K.; Sischka, P.
- Translating Answers to Open-ended Survey Questions in Cross-cultural Research: A Case Study on the Interplay...; 2015; Behr, D.
- The Effects of Questionnaire Completion Using Mobile Devices on Data Quality. Evidence from a Probability...; 2015; Bosnjak, M.; Struminskaya, B.; Weyandt, K.
- Are they willing to use the web? First results of a possible switch from PAPI to CAPI/CAWI in an establishment...; 2015; Ellguth, P.; Kohaut, S.
- Measuring Political Knowledge in Web-Based Surveys: An Experimental Validation of Visual Versus Verbal...; 2015; Munzert, S.; Selb, P.
- Changing from CAPI to CAWI in an ongoing household panel - experiences from the German Socio-Economic...; 2015; Schupp, J.; Sassenroth, D.
- Rating Scales in Web Surveys: A Test of New Drag-and-Drop Rating Procedures; 2015; Kunz, T.
- Mode System Effects in an Online Panel Study: Comparing a Probability-based Online Panel with two Face...; 2015; Struminskaya, B.; De Leeuw, E. D.; Kaczmirek, L.
- Higher response rates at the expense of validity? Consequences of the implementation of the ‘forced...; 2015; Decieux, J. P.; Mergener, A.; Neufang, K.; Sischka, P.
- A quasi-experiment on effects of prepaid versus promised incentives on participation in a probability...; 2015; Schaurer, I.; Bosnjak, M.
- Response Effects of Prenotification, Prepaid Cash, Prepaid Vouchers, and Postpaid Vouchers: An Experimental...; 2015; van Veen, F.; Goeritz, A.; Sattler, S.
- Recruiting Respondents for a Mobile Phone Panel: The Impact of Recruitment Question Wording on Cooperation...; 2015; Busse, B.; Fuchs, M.
- The Influence of the Answer Box Size on Item Nonresponse to Open-Ended Questions in a Web Survey ; 2015; Zuell, C.; Menold, N.; Koerber, S.